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Writer's pictureThe Futurely Team

A history of the future

Time has always fascinated humans. From the setting sun and changing seasons to the waning moon, we've developed an innate sense of anticipation for the future and a reflection of the past. This fascination with time has a rich history, starting with ancient forespeakers and visionaries who relied on divination and mystical insights to predict what lay ahead. During prosperous periods in ancient Greece and Rome, visionary ideals emerged, furthering our quest to understand the flow of time.


Throughout history, great thinkers have speculated about the meaning of time and its impact on humanity. Notable figures have posited that our future is shaped by what we deem necessary, allowable, and desirable. This ability to organise present actions based on past experiences and future goals is crucial for human survival. Our interest in the future is deeply rooted in anthropological, epistemological, and existential concerns, making us distinct as a forward-looking species.


Modern futures studies began to take shape in the mid-20th century with the work of Herman Kahn, a civil defence strategist with the Rand Corporation. Kahn challenged conventional thinking by exploring unthinkable possibilities and founded the Hudson Institute to further his strategic visions. His book, "The Year 2000," co-authored with Anthony Wiener, became influential in shaping futures studies.


Another pivotal figure was Wendell Bell, who established himself as a leading scholar in futures studies. Bell's work emphasised the significance of future images for understanding social change and underscored the role of social science in this process. He developed a theory of knowledge to support making informed predictions about the future, countering the nihilism and relativism of postmodernist thought with critical realism.


In 1967, the Shell oil company initiated its "Year 2000" project, pioneering the method of scenario planning. This approach involved envisioning multiple future scenarios and ranking them based on degrees of belief rather than strict mathematical probability. Scenario planning became a valuable tool for businesses and organisations to navigate future uncertainties.


Futures studies gained further legitimacy through the efforts of James Dator, publications like Alvin Toffler’s "Future Shock" (1970), and its eventual spread beyond academia into broader discourse. The field, also known as foresight, futurology, and anticipation studies, has become a multidisciplinary pursuit, providing a structured framework for exploring anticipation and possibility.


Futures studies is often misunderstood as offering predictions, but it actually explores multiple versions of what could be. This plurality marks a shift from predicting a single future to interacting with various possible futures, each shaped by different perspectives and worldviews. Identifying these possible futures helps in mapping out policies and plans to create desired outcomes.


Despite its growth, futures studies still lacks widespread acknowledgement and application. Many futures works focus on achieving specific goals and outcomes, limiting their effectiveness. To fully realise the potential of futures studies, more attention must be given to social processes and contextualising futures work.


In many ways, futures studies remains a novel and emerging field, akin to how science was perceived in the late Middle Ages. Its continued evolution holds promise for helping humanity navigate the uncertainties of the future and make informed decisions today.

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Zurika Gibson

Consultant

Zurika is a Human Capital Expert, Futurist, Strategist, and Innovator with a passion for creating Thinking Environments. As a certified Time to Think Coach, she excels in coaching and mentoring, driving transformative solutions across diverse fields.

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Jackie Nagtegaal

Consultant

Jackie holds a PhD in futures studies, with a background in law. Her works takes a  creative and transcontextual approach.

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Will van der Merwe

Consultant

Willem has led cross-functional teams in Strategy, Behaviour Change, Human-Centered Design, and Digital Communications. He focuses on impact-driven work in the International Development Sector.

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